Be A Happy Sole, Fly To Brazil!

Happy Soles Will Travel to Brazil.” Say what? It’s like “Be Happy, Stay Wealthy.” Say again?

Havaianas Happy Sole Brazil

Havaianas Happy Sole Brazil

Okay, plainly said, Havaianas wants you to be happy and send you to Brazil with three of your BFFs and go crazy running along its beaches.

Havaianas announced its new Happy Soles campaign leveraging on Filipinos’ penchant for happiness in whatever situation they may be.

Havaianas kicks off the Happy Soles campaign with a creative competition titled “Happy Soles Will Travel to Brazil.” Answer the question

“If anything was possible, what would you do to make the world happy for a day?”

as creatively as possible and you could get the chance to win an all-expense-paid vacation for four to Brazil, the land of sunshine.

Brazil! Brazil!

Brazil! Brazil!

The winner, along with three friends, will fly to Brazil on an unforgettable, all-expense-paid retreat, complete with travel must-haves from Havaianas, Sony, David and Goliath, and Aloha Board Sports.

You will visit Sao Paulo and the endless summer of Rio de Janeiro. Get to experience Oscar Freire Street where they will enjoy a shopping spree at the Havaianas Concept Store.
Not to be missed are Daslu, Jardim Botanico, Morumbi, Maracana, and Corcovado Mountain, where the Brazilian icon, Christ the Redeemer can be found.

Havainas Happy Sole Campaign

Havainas Happy Sole Campaign

Answers can be recorded via the Havaianas roving video booth that will travel to key malls nationwide or uploaded on the campaign website: www.havaianasphilippines.com/happysoles.

The top ten happiest and most creative entries will be shortlisted by a board of judges that includes a representative from the Brazilian Embassy, magazine editor Pauline Suaco-Juan, travel blogger Anton Diaz, Capoeira guru Professor Fantasma, and the Managing Director of Havaianas Philippines.

Be Happy Sole, Fly To Brazil!

Be Happy Sole, Fly To Brazil!

The public will then decide who of the ten will be awarded the grand prize through online voting at the campaign website. The remaining nine finalists will also walk away with prizes from Havaianas and new Sony CyberShot cameras.

“Havaianas has always had the privilege of being with Filipinos during their happiest moments – at the beach, in malls, at home, practically everywhere [and now,] Brazil,” says Anne Gonzalez, Managing Director of Havaianas Philippines.

Havaianas Happy Sole Brazil

Havaianas Happy Sole Brazil

Visit www.havaianasphilippines.com/happysoles for complete contest details or visit the roving video booth in :

  • Feb 08 - 14 : Lipa
  • Feb 18 - 28 : Metro Manila
  • Mar 08 - 14 : Cebu
  • Mar 22 - 28 : Cagayan de Oro
  • Apr 05 - 11 : Davao
  • Apr 19 - 25 : Bacolod
  • Apr 30 - May 2 : Metro Manila

Record that Happy Sole video and go “Brazil! Brazil!” :)

7 Comments
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