Bike Communities Support Local Tourism
The Shell Bike Fair recently culminated this year’s festivities with a bang last September 22, 2018 at the Philippine International Convention Center (PICC) in Pasay, Philippines.
One of the travel-related points raised in the Shell Bike Fair press conference was the biking community’s contribution to local tourism and how similar activities has helped highlight the local tourist destinations in the provinces and locations the community and the bike fair visited.
Biker community partner Pilipinas Shell also celebrates the courage and resilience of bikers as they take their daily journeys despite the difficulties that they face in weaving through obstacles on the road.
Shell Bike Fair 2018
Having kicked-off at Baguio City last July, the biker community in the Philippines has grown exponentially as more and more riders consider two-wheeled vehicles as a more practical and convenient mode of transport.
Based on the latest statistics from LTO, the number of registered motor vehicles in the Philippines has grown to 10.5 million as of 2017.
“This day is really to express how grateful we are for the support that we received from the Filipino biking community. As our theme says, together we ride stronger. We are honored to be chosen as their partner on the road, being there with them through the years. And, as we have for more than a hundred years, Pilipinas Shell continues to strive to make life’s journeys better for all motorists,” said Shell V-Power Brand Manager, Mark Malabanan.
The highlight of the day was the announcement of the big winner of Shell Outriders: the nationwide search for the best bike club.
A total of 17 finalists representing Luzon, Visayas, and Mindanao were picked out through careful screening of hundreds of entries received over the past two months. The chosen clubs set up creative displays at the convention hall to showcase their love for riding and how they exhibit personal and social courage. The champions received a cash prize of Php 100,000 and fuel vouchers worth Php 50,000.
“We put up this search because we want to recognize bike clubs who exemplify the brand values and ideals of Shell. We were amazed to see how passionate they are for what they do and how they push to continue to outride anything.” said Shell Advance Brand Manager, Lorrie Ramirez.
Moreover, 5 winners each brought home scooters or motorcycles that were raffled off as major prizes: Honda CBR150, Yamaha Mio i125, and Suzuki Raider J115. The biker community was also given the chance to express their creativity through the Modified Bike and Helmet Design contests.
Participants were also treated to special offers from Shell and event sponsors as well as exciting games and booth activities. Performances by Rico Blanco, Rocksteddy, and other local acts also rocked the event alongside celebrity guests Daiana Menezes, Yam Concepcion, and Phoebe Walker.
The 2018 Shell Bike Fair was made possible by Shell Advance and Shell V-Power, led by their passion to be the most reliable partners on the road. As a global leader in power and energy, Shell continually works to deliver smarter products and cleaner energy solutions such as Shell Advance motorcycle & scooter oils and Shell V-Power premium fuels.
