Sabah Tourism Board: Where It All Started

Sabah Tourism Board

Sabah Tourism Board

Situated at the 0km landmark, the Sabah Tourism Board was our jump off point in the recent Cebu Pacific Backpacker Challenge in Kota Kinabalu, Sabah Malaysia.


After a filling 7am breakfast at the Gaya Center Hotel, all ten of us consisting of 8 media people and 2 travel bloggers left the hotel thinking that it will be our last decent breakfast from September 20 down to the next three days of the challenge. :)

Sabah Tourism Board Office at 0KM site in Kota Kinabalu, Sabah

Sabah Tourism Board Office at 0KM site in Kota Kinabalu, Sabah

Sabah Tourism Board Chairman YM Dato Seri Tengku Zainal Adlin

Sabah Tourism Board Chairman YM Dato Seri Tengku Zainal Adlin

Thank God for a sunny and bright morning well suited to start the travel challenge.

After a few blocks from the hotel, we reached the Sabah Tourism Board office. No other than Sabah Tourism Board chairman YM Dato Seri Tengku Zainal Adlin welcomed us. It was our first time to meet him because he wasn’t able to join us in the Malaysian dinner at Port View Seafood Restaurant the night before due to prior commitments.

0KM Landmark

0KM Landmark

He briefly welcomed us and explained that the Sabah Tourism Board is an agency of the Sabah State Government of Malaysia whose primary function is marketing and promotion of tourism for Sabah, Malaysia; hence their support for the travel challenge.

We got a quick photo of the group before splitting up and the chairman bade us well and goodbye.

Let the games begin! Let’s Go Sago! :)

Philippine Media with the Sabah Tourism Board Chairman

Philippine Media with the Sabah Tourism Board Chairman

The Sabah Tourism Board was established in August 1976 and currently pursues the objective of making Sabah Malaysian Borneo a premier nature adventure destination in the world.

Inside Sabah Tourism Board office

Inside Sabah Tourism Board office

Sabah Tourism’s wholly owned subsidiary Sri Pelancongan Sabah Sdn Bhd (SPS), supplements and complements the efforts of Sabah Tourism by working closely with the tourism industry in event management, publicity and publication as well as supply and sale of local handicrafts.” – Sabah Tourism Board Official Website

0KM, Kota Kinabalu, Sabah

0KM, Kota Kinabalu, Sabah

Sabah Tourism Board
Address: 51 Jalan Gaya Street, 88000 Kota Kinabalu, Sabah Malaysia.
Telephone #: +6088-212121 Fax: +6088-212075, 219311, 222666
Email: [email protected]
Tourist Information Counter:
Monday to Friday : 8:00 am – 5:00 pm
Saturday & Public Holiday : 8:00 am – 4:00 pm

Joba Botana of Manila Standard & Jonel Uy of LetsGoSago.net

Joba Botana of Manila Standard & Jonel Uy of LetsGoSago.net

Join us as we begin the Cebu Pacific Backpacker ChallengeSabah Edition. Know where we went after the Sabah Toursim Board kick-off. Discover how my teammate and Manila Standard lifestyle writer Joba Botana bedazzled the competition with her face-punching looks, soon!

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