DOT & Bonamine Push ‘Basta Pinas Biyahe Tayo’ Campaign
DOT and Bonamine recently partnered together to promote domestic tourism in the Philippines with a catchy phrase of “Basta Pinas, Biyahe Tayo.”
The “Basta Pinas” domestic travel advocacy initiative was launched last week in support of the DOT’s ‘Pilipinas, Tara Na!‘ campaign. Fellow travel bloggers Ivan Henares and Ivan Man Dy hosted the event.
Roughly translating as “Philippines, lets travel,” the Department of Tourism and Bonamine’s campaign sought to invite Filipinos to travel around the Philippines with a fresh perspective.
Bonamine first launched ‘Tara Na! Biyahe Tayo!’ in 2003 which was very successful.
The domestic-travel advocacy signed on 21 OPM artists to sing an invitation to travel around the Philippines.
“We appreciate the assistance of private institutions such as Johnson & Johnson in encouraging our countrymen to rediscover the Philippines’ natural beauty and rich culture — for us to realize that our country has so much more to offer…This collaboration will help in getting information on our country’s hidden charms to a wider audience and we are looking forward to seeing more Filipinos traveling within the Philippines,” DOT Secretary Alberto Lim said.
“Our partnership with DOT to promote local destinations increases appreciation and…, conservation awareness.” adds Tina Sabarre, Johnson & Johnson Philippines Marketing Director.
Jerome Go, Johnson & Johnson’s Senior Brand Manager further said that, “as a brand that provides relief from motion sickness for you to enjoy the ride, Bonamine’s support of domestic tourism is just natural.”
The soon-to-launch “Basta Pinas” website will contain destination ideas, how-to-get there information, and other people’s stories to inspire personalizing journeys.
They also partnered with Chasing Light whose members’ photographs will be featured.
You can also visit them at the “Basta Pinas” Facebook Page which started off with a “Saan sa Pinas” contest.
The contest will promote identification of a Philippine location based on one photo-puzzle piece at a time.
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