Singapore Tourism Evolves to ‘YourSingapore’

From the old tagline ‘Uniquely Singapore‘, Singapore Tourism Board (STB) has just made it more personal with “YourSingapore”.

YourSingapore

YourSingapore

Having just been to the island October of last year, this thought tickles my itchy feet once again to set foot on my home outside of the Philippines – Singapore.

Being very near to the Philippines and the inherent culture similar to my background of mixed-races, I have ever since felt at home in Singapore.

Around Singapore

Around Singapore

The new campaign emphasizes on the tourist’s personal travel experience highlighting the aspects of sights, sounds, tastes, culture and attractions.

Singapore Personalized Campaign

Singapore Personalized Campaign

View this video from YouTube which featured a light evolution of Uniquely Singapore into YourSingapore.

In pursuit of this personalized travel experience, Singapore also tapped a digital approach that includes a blogger engagement, mobile & social media, and a new website www.yoursingapore.com.

New YourSingapore.com Website

New YourSingapore.com Website

Aside from its virtual content, the new site incorporates an interactive platform that assists users and travelers-to-be entertainingly plan and actualize their Singapore travel itinerary. It also encourages sharing of experiences among fellow travelers and residents alike.

Checkout this YourSingapore website walkthrough:

Check out www.YourSingapore.com and discover how my Singapore can be ‘Your Singapore‘ too. :)

No Responses

Leave a Reply