5K “Run for Rice” Spotlights National Rice Awareness Month
The ‘fun run‘ activities we used to have was obviously hampered by the current pandemic. But this doesn’t automatically mean our running activities stopped. The human spirit perseveres and brought about the concept of virtual runs into mainstream. And the Philippines’ Department of Agriculture‘s Agricultural Training Institute (ATI) is tapping this concept and making it part of it’s spotlight challenge for November’s National Rice Awareness Month (NRAM) 2021!
The National Rice Awareness Month was made possible through Proclamation No. 524, series of 2004, the annual celebration of NRAM is held every November to increase public awareness on rice towards addressing issues on malnutrition and poverty, and help attain self-sufficiency.
In relation, the ATI launched the #BeRICEponsiblyHealthy Virtual Run campaign earlier this month as part of its celebration of NRAM and is officially called “2021 NRAM 5KM Run for Rice“.
Be RICEponsibly Healthy
The campaign is an innovative campaign inspired by the Department of Agriculture’s Run for Rice and features select Filipino social media influencers aged 15-60 years old who ran, or will be running, remotely for a total of 5 kilometers throughout the month of November, while sharing insights relevant to this year’s theme, “Be RICEponsibly Healthy” on their respective online platforms.
We, Let’s Go Sago, is proud to share that we are one of the 16 selected content creators around the Philippines officially announced through their recent Zoom launch event.
Participants were chosen based on the merits of social media reach and audience engagement; availability of own mobility or running trackers; involvement and commitment in a government-led project; and proof of work, among others. The participants’ diverse backgrounds and advocacies include —farming, health, lifestyle, and responsible tourism. Other notable participants include vlogger-educator Aris Barrago, David Con Rivero of Let’s Go Partido, and My Nomadic Notebook creator Nikon Celis. On a personal level, Let’s Go Sago has joined past organic farm tours of ATI around the country where we tried actual rice planting. So it’s again an honor to support ATI and take on this “Run for Rice” challenge of help spread awareness on the health benefits of the different variants of rice, the social and environmental responsibility that comes with it, and of course, as a way to support our local farmers.
Come one, come all! ‘Let’s Go‘ and support ATI’s campaign for a “healthy Filipino lifestyle that is conscious about consumption of brown rice and heirloom rice varieties, patronizing local rice produce, and avoiding rice wastage in any form.”
