Travel & Shopping Fuse as PAL Mabuhay Miles & SMAC Tout “Shop to Fly, Fly to Shop”

As Philippine Airlines continues to fly forward and strategically introduce new innovations designed to elevate their customers’ experience, its enduring frequent flyer program, Mabuhay Miles,  announces a momentous partnership with SM Advantage Card (SMAC) that will make traveling and shopping extra rewarding.

PAL Mabuhay Miles and SMAC, two of the country’s longest-running customer loyalty programs, recently launched “Shop to Fly, Fly to Shop,” an exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points. Now, PAL’s frequent flyers can convert their Mabuhay Miles to SMAC points and SM loyal shoppers can convert their SMAC points to Mabuhay Miles.

Manila Bay
Overlooking Manila Bay from the C Lounge of Conrad Manila

The partnership agreement was recently signed and sealed during an exclusive media launch at the C Lounge, Conrad Manila in Pasay City, led by:

  • PAL President and COO Stanley Ng
  • PAL Senior Vice President and General Counsel, Atty. Carlos Luis D. Fernandez
  • Executive Director, SM Food Retail Group, Herson Sy
  • COO of Digital Advantage Corp, Kevin Hartigan-Go
PAL Mabuhay Miles and SMAC innovate a new lifestyle program for elevated travel and shopping experiences
(L-R) Mr. Kevin Hartigan-Go, COO of Digital Advantage Corporation, Ms. Jeanette “Jay” Beltran, SM Group SAVP Head of Sales and Marketing, Ms. Ma. Sylvia Elvira “Ria” C. Domingo, PAL Vice President for Marketing, and Mr. Ernest Acar of PAL Mabuhay Miles shared more about the “Shop To Fly, Fly To Shop” program and welcomed questions from the media during the product presentation.

With the “Shop To Fly, Fly To Shop” campaign, every 500 Mabuhay Miles Points can be converted to 50 SMAC Points, while every 250 SMAC points can be converted to 100 Mabuhay Miles Points.

This campaign gives customers the best of both worlds – as they can fly more to any of the extensive local and international destinations covered by PAL and shop more at The SM Store, SM Supermarket, Hypermarket and Savemore, and other retail brands like Waltermart, Alfamart, The Body Shop, Uniqlo, Levi’s, SM Appliance, Our Home, Crate and Barrel, Surplus Shop, Toy Kingdom and many more. To convert SMAC Points to Mabuhay Miles, and Mabuhay Miles to SMAC points visit and

According to PAL President and Chief Operating Officer Stanley Ng, “PAL Mabuhay Miles continues to evolve as a pervasive lifestyle program that offers everything that makes the Heart of the Filipino beat – travel, shopping, dining, and more. We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers.”

Shop to Fly, Fly to Shop
“Shop to Fly, Fly to Shop”
Philippine Airlines
The partnership agreement – signed and sealed at the C Lounge, Conrad Manila in Pasay City was led by, from left, Kevin Hartigan-Go-COO for Digital Advantage Corp., Herson Sy-Executive Director for SM Food Retail Group, Mara Sy-Coson-Executive Director for SM Retail, Inc, COO, Vivienne Tan-PAL Director, Capt. Stanley Ng – PAL President and COO and Atty. Carlos Luis Fernandez-PAL Senior Vice President and General Counsel.

We are very pleased with this partnership to further ignite Filipinos’ passion for traveling and shopping at a very crucial time, as we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM shoppers and PAL flyers. Mabuhay Miles members can enjoy their earned miles beyond travel-related activities and SM Shoppers can now fly with their SMAC points convertible to PAL Mabuhay Miles,” Digital Advantage Corp. Chief Operating Officer Kevin Hartigan-Go said.

Currently, there are almost 5 million Mabuhay Miles members enjoying flight and lifestyle benefits and perks. Mabuhay Miles also has partnerships with banks, hotels, cruises, travel agencies, and continues to expand its partnerships with lifestyle brands.

Meanwhile, SMAC maintains almost 6 million members and the widest network of over 4,000 stores nationwide.

PAL Mabuhay Miles
(L-R) Mr. Hendrik Sy, Executive Director, SM Food Retail Group, Captain Stanley Ng, PAL President and COO, Mr. Herson Sy, Executive Director, SM Food Retail Group
SM Advantage Card
In the photo during the official launch of PAL and SMAC’s “Shop To Fly, Fly To Shop” program are: (L-R) Mr. Hendrik Sy, Executive Director, SM Food Retail Group, Ms. Mara Sy Coson, Executive Director, SM Retail Inc., Ms. Vivienne K. Tan, PAL Board of Director Member, Ms. Julie Tan, Captain Stanley Ng, PAL President and COO, Mr. Herson Sy, Executive Director, SM Food Retail Group.

The “Shop To Fly, Fly To Shop” campaign is part of Philippine Airlines’ 81st anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country’s flag carrier. SMAC continues to evolve and elevate its member benefits and privileges as a way of thanking and rewarding its most loyal customers.

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