Food Tourism: URC & Department of Tourism Join Hands for Flourish Pilipinas

Flourish Pilipinas
Flourish Pilipinas

Food is much part of traveling as you savor the unique flavors of each place you visit. With this in mind, the Universal Robina Corporation (URC) Flour Division and the Department of Tourism recently teamed-up for a collaboration called Flourish Pilipinas.

On its 40th year, URC’s flour division campaign “Flourish Pilipinas: Bake it Fun in the Philippines” will support the Philippines’ food tourism by recognizing flour-based delicacies all around the archipelago such as pies, pizza, and even longganisa, among many others!

Universal Robina Corporation
Universal Robina Corporation

In form of a competition, the project aims to discover talents and recipes from all over the country. Moreover, they look for both traditional and bold innovations in helping promote tourism as well. The two main projects of Flourish Pilipinas are the Baking Competition and Baking Academy.

Chinkee Andres (Marketing Manager, Universal Robina Corporation (URC) Flour Division; )

Baking Competition

There are three main categories –

  • The Globe Award – this is open to professional pastry chefs, bakery and bakeshop owners, as well as pastry/baking instructors who will produce the best recipe using hard flour (URC Globe or Blend 100 Flour).
  • The Sampaguita Award – this is likewise open to professionals who will produce the best recipe using soft flour (URC Sampaguita Flour).
  • The Daisy Award – this is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts. This aims to find the best recipes using cake flour (URC Daisy Flour).
Chinkee Andres (Marketing Manager, Universal Robina Corporation (URC) Flour Division)
Chinkee Andres (Marketing Manager, Universal Robina Corporation (URC) Flour Division)

How to Join

Fill up the entry form found in Flourish Pilipinas Facebook Page or from the URC Website.

Entries, which become properties of Universal Robina Corporation – Flour Division, can be submitted to Flourish Pilipinas Facebook Page or can be e-mailed to Kayla Andrea ([email protected]).

Deadline for submission of entries are on: April 30, 2013 for GMA and Luzon and May 31, 2013 for Cebu and Davao. The bake-off among chosen entries will be on: June 15 (GMA), July 6 (Baguio), July 27 (Cebu), and August 10 (Davao).


P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors awaits the winners. The entries will be featured in the 2014 Calendar of URC.

“Flourish Pilipinas: Bake it Fun in the Philippines”

Baking Academy

The Baking Academy is a series of lectures and presentations conducted by select pastry chefs, bakery owners, and students, which will also take place during the bake off.

Know more about Flourish Pilipinas in their Facebook page. Aside from the DOT Tourism Promotions Board, the project is supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine. Hurry, join now as you still have more than a month to join the Baking Competition!


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