Tourism Malaysia Highlights Year of Festivals 2015
Tourism Malaysia Manila recently highlighted 2015 as the Year of Festivals in Malaysia through its campaign launch more than a week ago held at Fairmont Makati.
I’ve been to Malaysia at least 4 times already in the past 5 years and they were all great experiences so I’m looking forward to coming back soon. It was just last year when Lets Go Sago was also invited to Tourism Malaysia’s Gala Night.
As per the recent Tourism Malaysia event, it was attended by no less than Honorable Dato’ Mirza Mohammad Taiyab, Director General of Tourism Malaysia. He was joined by the rest of the Malaysia delegation comprising of State Tourism Boards, Product Owners, Hoteliers and Tour Operators, to the Philippines to meet and greet with those from the local tourism industry including local travel agents and airline companies as well as the pres.
Tourism Malaysia Campaign Launch
The special Networking and Open Opportunity discussions were held last June 8, at Ballroom 2 of Fairmont Hotel in Makati City from 2PM, with the special launch held later at 6PM.
In his speech, His Excellency shared, “For MyFest 2015, we aim to have 29.4 million tourist arrivals and RM89 billion in tourist receipts, leading up to our ultimate goal of 36 million tourists and RM168 billion in tourist receipts by 2020. This is part of the government’s National Blue Ocean Strategy to create value innovation through public-private partnership collaboration. To that end, I would like to invite all of you to work with each other and develop new tourism products and packages that will highlight our culture, and promote it as a tourist attraction to the rest of the world.”
Be Friends Forever “BFF” campaign
In line with the Year of Festivals 2015, with the theme, “Endless Celebrations”, BFF or Be Friends Forever very well complements the year-long campaign of the Manila office.
For this new campaign, Tourism Malaysia would like to position itself as a best friend to a certain extent who is looking out for their visitors, who wants them to have fun, who caters well to their needs, and helps create the best memories during your travels. Likewise, the campaign would also like to imbibe the feeling that Malaysia remains to be a destination of choice for families and friends who are looking for a very enjoyable vacation.
These three letters effectively mirror the bonds that were built, the fun and adventure shared, and the lasting memories that have been created from traveling with best friends.
The BFF campaign is a great way to let others know what exactly they can expect from trip – through the experiences of those who have already been to Malaysia. The campaign encourages travellers who have been to Malaysia to post their favorite vacation photos on Facebook and Instagram using the hashtag #mybffxoxo, which also qualifies them to win special monthly prizes from Tourism Malaysia, as well as the grand prize for the promotion – a three days/two nights stay in Malaysia accompanied by his or her best friend (or family member).
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