Apl.de.Ap collaborates with the Philippine Department of Tourism (DoT) through his Jeepney Music Label promoting Philippine tourism.
From the recent success of “Awesome Philippines” campaign by the DoT and MTV which tapped at least 55 million people and 1 billion impressions through MTV’s global network, DoT continues to partners with MTV and now with Apl.De.Ap launching “Byaheng Pinoy with Apl.”
Apl.de.Ap is new Tourism Ace
Taking a fresh approach in promoting the country’s top destinations, the campaign is a product of a long-time collaboration between Apl.de.Ap (Allan Pineda Lindo) of the Black Eyed Peas and Tourism Secretary Ace Durano.
“As a globally successful Filipino artist, Apl is the perfect icon to represent our country and its fascinating destinations. His music infused with Pinoy pride certainly makes this campaign fresh and exciting,” expressed Durano.
The partnership gave rise to several projects including the music video “Take U to the Philippines.” It was launched to a worldwide MTV market in the F1 Rocks concert in Singapore last October 1 where the Black Eyed Peas performed.
When asked about Apl’s inspiration, he remarked,
“I wanted to showcase all the beautiful spots in the Philippines. I wanted to help out tourism, to inspire others to visit the Philippines; to create jobs for people and help out the country and the community.”
With lyrics from Apl himself and mixed stylized motion graphics, the video aimed to highlight tourist destinations with warm blue waters, Manila party scenes, Pinoy culture, and a number of activities found only in the Philippines.
Take U To The Philippines Music Video
Pinoy Pride with Apl d Ap and Ace Durano
MTV Emerge and Jeepney Music Label
Another side of the campaign is MTV Emerge. This is Apl’s search for Filipino talents through DoT’s partnership with MTV and his own music label, Jeepney Music.
MTV Emerge will be a platform for unsigned music talents in the Philippines to showcase their work and talent. They will be given an opportunity to win a one-year recording contract with Jeepney Music.
Interested participants could sign up and upload their original music in MTV Emerge’s website where the online community can vote. It will also be evaluated by a panel of judges to be concluded in Apl’s November 27 concert, a day before his birthday.
MTV Emerge aims to hunt for the hottest unsigned music talent from all genres of music (indie, rock, hip-hop, R&B, metal, solo artists, DJs, etc). It also intends to be an online music community where new music from the Philippines can be discovered.
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