Apl.de.Ap Promotes Philippine Tourism

Apl.De.Ap. & TOurism Sec. Ace Durano
Apl.De.Ap. & TOurism Sec. Ace Durano

Apl.de.Ap collaborates with the Philippine Department of Tourism (DoT) through his Jeepney Music Label promoting Philippine tourism.

Awesome Philippines

Apl.De.Ap Promotes Tourism
Apl.De.Ap Promotes Tourism

From the recent success of “Awesome Philippines” campaign by the DoT and MTV which tapped at least 55 million people and 1 billion impressions through MTV’s global network, DoT continues to partners with MTV and now with Apl.De.Ap launching “Byaheng Pinoy with Apl.”

Apl.de.Ap is new Tourism Ace

Taking a fresh approach in promoting the country’s top destinations, the campaign is a product of a long-time collaboration between Apl.de.Ap (Allan Pineda Lindo) of the Black Eyed Peas and Tourism Secretary Ace Durano.

As a globally successful Filipino artist, Apl is the perfect icon to represent our country and its fascinating destinations. His music infused with Pinoy pride certainly makes this campaign fresh and exciting,” expressed Durano.

Apl.De.Ap on Biyaheng Pinoy with Apl
Apl.De.Ap on Biyaheng Pinoy with Apl

The partnership gave rise to several projects including  the music video “Take U to the Philippines.” It was launched to a worldwide MTV market in the F1 Rocks concert in Singapore last October 1 where the Black Eyed Peas performed.

When asked about Apl’s inspiration, he remarked,

I wanted to showcase all the beautiful spots in the Philippines. I wanted to help out tourism, to inspire others to visit the Philippines; to create jobs for people and help out the country and the community.”

With lyrics from Apl himself and mixed stylized motion graphics, the video aimed to highlight tourist destinations with warm blue waters, Manila party scenes, Pinoy culture, and a number of activities found only in the Philippines.

Take U To The Philippines Music Video

Pinoy Pride with Apl d Ap and Ace Durano

MTV Emerge and Jeepney Music Label

Another side of the campaign is MTV Emerge. This is Apl’s search for Filipino talents through DoT’s partnership with MTV and his own music label, Jeepney Music.

Apl De Ap & Sec. Joseph Ace Durano
Apl De Ap & Sec. Joseph "Ace" Durano

MTV Emerge will be a platform for unsigned music talents in the Philippines to showcase their work and talent. They will be given an opportunity to win a one-year recording contract with Jeepney Music.

Apl.De.Ap & Sago
Apl.De.Ap & Sago

Interested participants could sign up and upload their original music in MTV Emerge’s website where the online community can vote. It will also be evaluated by a panel of judges to be concluded in Apl’s November 27 concert, a day before his birthday.

DoT & Sago
DoT & Sago

MTV Emerge aims to hunt for the hottest unsigned music talent from all genres of music (indie, rock, hip-hop, R&B, metal, solo artists, DJs, etc). It also intends to be an online music community where new music from the Philippines can be discovered.

Apl.de.Ap intends to promote Philippine tourism further, as time permits, as he himself travels across the country in addition to the places he have been to, like Boracay and Cebu.

7 thoughts on “Apl.de.Ap Promotes Philippine Tourism

  1. @boykuripot – Congratulations for winning the Astroboy Special Screening on Saturday Oct 31 at Shangri-la Mall c/o Jollibee

    This was a comment contest giveaway thru the LetsGoSago Facebook fanpage. Join Now!

  2. “I wanted to showcase all the beautiful spots in the Philippines. I wanted to help out tourism, to inspire others to visit the Philippines; to create jobs for people and help out the country and the community.” – Thanks Apple. The country needs more well-doers like you. I hope more pinoy international celebrities follow suit.

  3. Hello,
    I like to invite tourists from around the world to come and visit our Gentle Giants, the Whaleshark or Butanding in our dialect.
    Our Butanding interaction here in Donsol, Sorsogon, Philippines is dubbed as the, “Best Animal Encounter in Asia. I will make sure that everyone who will come and visit will left with a smile and excitement with their adventure here in the Philippines especially here in our town, Donsol, the home of the Whalesharks.
    You can watch some of my videos in the youtube with my Filipino and French guests.
    Type takz78 in youtube
    One can contact me via Email, [email protected] with a number 63+921-743-5677.
    Come and visit our town, VISIT PHILIPPINES, THE PEARL OF THE ORIENT….

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