With the summer heat blazing across our tropical country, and scheduled travels and tours with family and friends, the ultimate summer flip-flops that is Havaianas is now almost a necessity.
And this summer, as early as last month, Havaianas launched a campaign for originality at the North Court of Power Plant mall in Rockwell. The crusade for originality came about as Havaianas prides itself in its brand which symbolizes quality and comfort in the footwear industry.
Havaianas partnered with youth oriented and non-profit organization – Rock Ed – which encourages and supports alternative education.
During the event, Havaianas asked the invitees, “Are You Original?”
With every pledge made for originality in support of Rock Ed’s Original Grant, Havaianas donated 470 pesos. The amount represents the age of Havaianas, which was born 47 years ago in Brazil.
Rock Ed Original Project Grant
The Rock Ed’s Original Grant is a project designed to encourage socio-civic support from the youth. Deadline for proposals is extended to April 20, 2009. So you could still submit your proposals to myidea @rockedphilippines.org. Details can be found at their multiply.com site. Check it out and vote for the most original youth-involved and youth-targeted projects.
Know more about the “Are You Original?” Havaianas original story here.
He is the travel blogger behind of Let's Go Sago.net. Graduating from UP Diliman with a degree in Computer Science, he is also the Managing Director of #DigitalCircles.asia engaging and amplifying social media campaigns for brands. On Mondays, he teaches information technology classes at Grace Christian College. Know more about him at JonelUy.com